About AGE

AGE is a not-for-profit social enterprise in dementia education. We give care providers the knowledge, skills and confidence to deliver person-centred care safely and effectively. (Photo: AGE Executive Director visiting long-term care in China.)

Learn more about us in this video

AGE is about People

More than 360,000 healthcare staff & students have participated in Gentle Persuasive Approaches (GPA), our dementia care curriculum. (Photo: GPA Certified Coach Workshop at Actionmarguerite in Winnipeg, MB)

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AGE is about Personhood

Dementia is not an normal part of aging. It is a disease. Understanding the unique human being behind the disease is the first step in our person-centred approach to care.

Download our GPA Fact Sheet

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Dementia Care Strategies & Techniques during COVID-19

Successful Verbal Redirection. Persons living with dementia may become distressed during COVID-19. ‘Successful Verbal Redirection’ can help validate their concerns, provide a sense of comfort and an opportunity for distraction & redirection. Learn more about this GPA technique.

50% OFF GPA eLearning in dementia care

Who should take GPA eLearning? If you interact with older adults in any care setting, GPA eLearning can help you respond effectively and safely to those living with dementia and expressing responsive behaviours. Until May 18th $45 / person (Reg. $90) Learn more here.

News & Announcements

During COVID-19, remember your GPA training! Reminder #6: Prioritize the Person over the Task at Hand using GPA’s ‘Stop and Go’ Approach

July 2, 2020

Access GPA Reminder #6 here

Do you have expertise in IT, Healthcare, Finance or Human Resources at a senior level? Apply to join our Board of Directors.

June 22, 2020

As we grow, we’re looking for new volunteer Board members, Learn more: https://go.aws/3144ZXw

During COVID-19, remember your GPA training! Reminder #5: The ABC of Brain Function and the Personal Space Activity

June 21, 2020

Access GPA Reminder #5 here.

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_{NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.}

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA

Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose

The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”
– Victor Hugo

_{Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.}
_{Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.}