
Dementia Care Strategies & Techniques during COVID-19
Successful Verbal Redirection. Persons living with dementia may become distressed during COVID-19. ‘Successful Verbal Redirection’ can help validate their concerns, provide a sense of comfort and an opportunity for distraction & redirection. Learn more about this GPA technique.

50% OFF GPA eLearning in dementia care
Who should take GPA eLearning? If you interact with older adults in any care setting, GPA eLearning can help you respond effectively and safely to those living with dementia and expressing responsive behaviours. Until May 18th $45 / person (Reg. $90) Learn more here.
News & Announcements
Don Seymour appointed as Advanced Gerontological Education (AGE) Inc.’s new Executive Director
March 21, 2023
HAMILTON, ON, March 21st, 2023. Advanced Gerontological Education (AGE) Inc. is a national not-for-profit social enterprise providing dementia-care education to healthcare staff and students working at the point of care with older adults. The organization is pleased to announce Don Seymour as... Learn More »A Special Tribute in Memory of Our Dear Friend, David Jewell
February 2, 2023
David Jewell, former Director of the Regional Geriatric Program, in Hamilton, Ontario, passed away on January 25th, 2023.We are saddened by the recent loss of David, a friend, colleague, mentor and leader. David was instrumental in the initial pilot... Learn More »AGE Board of Directors welcomes two new Board Members this Fall 2022
November 10, 2022
Avinesh Sundar, Director, CPA, CA, CFA Avinesh is the Assistant Vice-President of Internal Audit at Mackenzie Investments in Toronto, ON. He began his career at Ernst & Young and has held positions within Bank of America Merrill Lynch and BMO Bank... Learn More »NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.
The first step in our patient-centred approach to care is understanding the whole person.
Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA
Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose
The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.
“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”
– Victor Hugo
Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.