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About AGE

AGE is a not-for-profit social enterprise in dementia education. We give care providers the knowledge, skills and confidence to deliver person-centred care safely and effectively. (Photo: AGE Executive Director visiting long-term care in China.)

Learn more about us in this video

AGE is about People

More than 360,000 healthcare staff & students have participated in Gentle Persuasive Approaches (GPA), our dementia care curriculum. (Photo: GPA Certified Coach Workshop at Actionmarguerite in Winnipeg, MB)

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AGE is about Personhood

Dementia is not an normal part of aging. It is a disease. Understanding the unique human being behind the disease is the first step in our person-centred approach to care.

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AGE is about Protection

Dementia care workers often feel helpless and at risk in the care setting. We equip them with knowledge and skills that are immediately useful and instill lasting confidence.

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AGE is about Best Practice

Our dementia care curriculum combines best practices, empirically tested behavioural strategies and current evidence-based research. (Photo: Aberdeen Gardens Retirement Residence in Hamilton, Ontario)

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AGE is about Progress

We offer flexible dementia-care learning formats: independent eLearning, blended learning & full-day classroom learning. (Photo: Independent eLearning is ideal for healthcare students and remote learning.)

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Featured News & Updates

Dementia Care Strategies & Techniques during COVID-19

Successful Verbal Redirection. Persons living with dementia may become distressed during COVID-19. ‘Successful Verbal Redirection’ can help validate their concerns, provide a sense of comfort and an opportunity for distraction & redirection. Learn more about this GPA technique.

50% OFF GPA eLearning in dementia care

Who should take GPA eLearning? If you interact with older adults in any care setting, GPA eLearning can help you respond effectively and safely to those living with dementia and expressing responsive behaviours. Until May 18th $45 / person (Reg. $90)  Learn more here.

News & Announcements

GPA Stories from the Point of Care. Read Coach Mariam’s Story from Trillium Health Partners, Ontario

April 19, 2022

Go directly to Coach Mariam’s Story. Quick Overview: For the 2020 | 2021 AGE Recognition Awards, we are celebrating resilience. We asked GPA Certified Coaches to send us their GPA stories from the point of care during the pandemic.... Learn More »

GPA and AGE featured in online issue of Dementia Connections Magazine.

April 14, 2022

Go directly to the online article. Quick Overview: Teaching Tenderness: AGE Inc. improves long-term care with Gentle Persuasive Approaches (GPA). April Morganti, AGE Executive Director and Lisa Wauchope, AGE Clinical Education and Training Specialist, recently sat down with Jennifer... Learn More »

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA

Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose

The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.