AGE – Advanced Gerontological Education

About AGE Inc.

AGE is a not-for-profit social enterprise in dementia education. Our curriculum gives care providers the knowledge, skills and confidence to deliver person-centred dementia care safely and effectively. (Photo: 2019 Vancouver Coastal Health celebrating certification of new GPA Coaches) Learn more about us in this video

AGE is about People

More than 406,000 healthcare staff & students coast to coast have participated in Gentle Persuasive Approaches (GPA), our dementia care curriculum. (Photo: GPA Certified Coach Workshop at Actionmarguerite in Winnipeg, MB)  Read testimonials

AGE is about Personhood

Did you know? Dementia is not a normal part of aging. It is a disease. Understanding the unique human being behind the disease is the first step in our person-centred approach to care. Download our GPA Fact Sheet

AGE is about Protection

Care providers in dementia can feel helpless and at risk in the care setting when faced with responsive behaviours. We equip them with knowledge and skills that are immediately useful and instill lasting confidence. Register for dementia care education

AGE is about Best Practice

Our dementia care curriculums combine best practices, empirically tested behavioural strategies and current evidence-based research. (Photo: Aberdeen Gardens Retirement Residence in Hamilton, Ontario) Learn more about our programs

AGE is about Progress

We offer dementia education in convenient, flexible formats for individuals and groups: independent eLearning, blended learning  & traditional or virtual classroom learning.

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Featured News & Updates


What have we done? Where have we been? What have we published? It’s all in the latest AGE Annual Report which includes some great photos and stories from the point of care. View it here.

How to facilitate GPA safely? Clear guidance from AGE for resuming in-person GPA education sessions

Click here!


News & Announcements

Pilot Project: GPA for Informal Caregivers mentioned in 2020 Annual Report to Parliament …

November 9, 2020

A Dementia Strategy for Canada: Together We Aspire. The 2020 Annual Report to Canada’s Parliament mentions the latest Gentle Persuasive Approaches (GPA) pilot project on implementing GPA for informal (unpaid/family/friends) caregivers. This project, in partnership with the Alzheimer Society of... Learn More »

All Behaviour Has Meaning. A qualitative exploration of dementia training published in Journal of Nursing Education …

October 23, 2020

Published today in the Journal of Nursing Education and Practice, “All behaviour has meaning”: A qualitative exploration of dementia training of healthcare assistant students.” by Dr. Tracy Christianson from Thompson Rivers University, in collaboration with AGE Inc.  GPA was shown... Learn More »

AGE Annual Report 2019 | 2020

October 15, 2020

To our partners & stakeholders we say thank you! It’s been an incredible year. What have we done? Where have we been? What have we published? It’s all here (with photos & stories from the point of care) in our... Learn More »

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA

Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose

The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.