About AGE

By 2030, 75.6 million people worldwide will be living with dementia.* Demands on healthcare providers will be staggering.

Is your organization ready?

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AGE is about People

A non-funded not-for-profit social enterprise, we are a leader in innovative, evidence-based dementia education and services for healthcare providers across disciplines, sectors and settings.

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AGE is about Personhood

Who am I? Understanding the unique human being behind the disease is the first step in our person-centred approach to care.

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AGE is about Protection & Gentle Redirection

Fear. Anger. Distress. Care providers in the dementia context often feel helpless and at risk. Our programs transfer the knowledge and skills to instill lasting confidence.

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AGE is about Best Practice

Practice and progress go hand in hand. Now in its 3rd edition, our Gentle Persuasive Approaches (GPA®) in Dementia Care education enhances the culture of care through each person it touches.

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AGE is about Progress

Progress demands that practice and programs be evaluated in context, across settings, over time. AGE Research & Evaluation service is available to all organizations who implement GPA.

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Featured News & Updates

Spotlight on Halton Healthcare

Congratulations Halton Healthcare (Oakville Trafalgar Memorial Hospital, Milton District Hospital, Georgetown Hospital) in Southern Ontario. They are our latest recipient of a 2016 | 2017 GPA Leadership Excellence in Person-Centred Care award.  Read about outcomes and how GPA practice is alive and flourishing in acute care in Halton.


Study shows GPA leads to statistically significant student caregiver improvements …

in confidence, competence and knowledge acquisition when used across disciplines. Learn more 

News & Announcements

Personal Support Workers’ Perception of Safety in a Changing World

March 12, 2018

Most studies on occupational health and safety in home and community care focus on the health and safety of professional health care workers such as nurses and therapists and very few address the occupational health and safety of personal support workers (PSWs)... Learn More »

Spotlight on Halton Healthcare. Winner of a GPA Leadership Excellence Award

March 9, 2018

AGE congratulates Halton Healthcare (Oakville Trafalgar Memorial Hospital, Milton District Hospital and Georgetown Hospital) the latest winner of a 2016 | 2017 GPA Leadership Excellence in Person-Centred Care award. We recognize their ongoing efforts at implementing and sustaining GPA’s person-centred care approach... Learn More »

Spotlight on Edgewater Gardens LTC Home. Winner of a GPA Leadership Excellence in Person-Centred Care Award

February 12, 2018

AGE congratulates Edgewater Gardens Long Term Care Home in the community of Dunville, Ontario, situated on the mouth of the Grand River. They are the latest 2016 | 2017 GPA Leadership Excellence in Person-Centred Care award winner. We recognize their ongoing efforts... Learn More »

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA

Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose

The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.