AGE – Advanced Gerontological Education

About AGE Inc.

AGE is a not-for-profit social enterprise. Our Gentle Persuasive Approaches (GPA) curriculum gives healthcare students & care providers the dementia-care knowledge and skills they need. Watch our video to learn more. (Photo: GPA CC Workshop for 22 Sienna Senior Living staff, July 2022.)

AGE is about People

More than 450,000 healthcare staff & students coast to coast have participated in Gentle Persuasive Approaches (GPA), our dementia care curriculum. (Photo: GPA Certified Coach Workshop at Actionmarguerite in Winnipeg, MB)  Read testimonials

AGE is about Personhood

Dementia is not a normal part of aging. It is a disease. Understanding the unique human being behind the disease is the first step in our person-centred approach to care. (Video clip from the upcoming GPA Bathing Program). Download our GPA Fact Sheet

AGE is about Protection

Care providers often feel helpless and at risk. Our dementia care curriculum equips them with knowledge and skills that instill lasting confidence. Read this team’s story about resilience at the point of care during the pandemic. (Photo: Halton Region, Team from Milton Adult Day Program & Allendale LTC, Milton, Ontario.) 

AGE is about Practice

Our dementia care curriculums combine best practices, empirically tested behavioural strategies and current evidence-informed research. Visit our research page to learn more. (Photo: Aberdeen Gardens Retirement Residence in Hamilton, Ontario.) 

AGE is about Progress

There’s more than one way to do GPA! Choose in-person  learning, virtual learning, a combination of the two, or independent GPA eLearning (ideal for students). For every GPA format there’s a virtual option! Watch our video to learn more. (Photo on PC: A virtual GPA Certified Coach Workshop in 2021)

Featured News & Updates

AGE Recognition Awards

The 2020 | 2021 awards celebrate the resilience of GPA Certified Coaches and their teams during the pandemic. We invited Coaches to send us stories of GPA’s impact in care. Read Coach Mariam’s GPA story from Trillium Health Partners in Ontario.

Looking for a customer service guru who really LOVES customer service

Are you truly “a people person”? Active listerner? Empathetic? Problem solver? Mostly upbeat? Do you soak up product knowledge like a sponge and impart that knowledge with clarity and simplicity? Love to learn new things? Apply here or scan the QR code (above).

News & Announcements

GPA Stories from the Point of Care. Read Coach Mariam’s Story from Trillium Health Partners, Ontario

April 19, 2022

Go directly to Coach Mariam’s Story. Quick Overview: For the 2020 | 2021 AGE Recognition Awards, we are celebrating resilience. We asked GPA Certified Coaches to send us their GPA stories from the point of care during the pandemic.... Learn More »

GPA and AGE featured in online issue of Dementia Connections Magazine.

April 14, 2022

Go directly to the online article. Quick Overview: Teaching Tenderness: AGE Inc. improves long-term care with Gentle Persuasive Approaches (GPA). April Morganti, AGE Executive Director and Lisa Wauchope, AGE Clinical Education and Training Specialist, recently sat down with Jennifer... Learn More »

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA.

Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose

The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.